Voice, the first social media platform unveiled by EOS founder Block. One in June, announced it will be launched in beta on Feb. 14, Valentine’s Day, in 2020.
Voice revealed the launch date of the beta in a blog post published on Dec. 5 by the company. The firm also promises that as the development continues, it will share its progress with the public.
Voice also claims to have already signed up thousands to participate in their beta testing. The company also recognizes that regulatory uncertainty still plagues the initiative and that it continues to work with regulators to ensure compliance.
Furthermore, the project plans to return “cycle value” in the form of its own tokens to the users. Ultimately, the firm describes itself as a social platform aimed at solving issues impacting its already active counterparts, such as data auctioneering and hidden algorithms.
Voice states that the plan would try to resolve the misalignment of interest surrounding current platforms:
“We believe Voice is social as it should be where what’s good for the platform is also good for you.”
The blog post also describes the motive behind the development of the project and cites Block’s explanation.
A Chief Technical Officer Dan Larimer issued to an audience in Washington D.C. about half a year ago. The post’s author outlined what had been said as follows:
“Social media is broken. Designed to use us, our data and attention is harvested into trillion dollar profits, while we struggle to protect ourselves against the consequences of having our attention auctioned to anonymous parties, and our personal information traded on the open market.”
Larimer also clarified during the event that such a misalignment of interest between the platforms and their users exposes the public increasingly to data profiling identity theft, cyber bullying, and persuasive misinformation.
According to him, generated propaganda aimed at manipulating public opinion, which is flourishing on social media platforms, makes it more difficult than ever to know what is real.
Blockchain is often proposed as a solution to the increasing spread of false information, as illustrated by Cointelegraph in a dedicated analysis in early October.
In addition, blockchain and decentralization have long been suggested as alternatives to many of the problems plaguing the current social media platforms.


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