This week, Pinterest has released a new list of rising trends that are likely to gain even more attention in the coming year.
Named the ‘ Pinterest 100, ‘ the list, which has its own dedicated mini-site, includes ten key categories identified by Pinterest throughout the year based on trends in search and general usage.
As Pinterest explains:
“When Pinners are looking for new ideas, they come to Pinterest first. It’s where they get inspiration, dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next.”
Added that:
“Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends.”
The full report covers a range of interesting insights to be taken into consideration in your preparation, with each element broken down into a highly visual summary.
Pinterest has categorized the trends into 10 main categories:
Pampered Pets – Advanced pet care
Home Hub – Home, and home office, improvement tips and devices
90s Re-Run – 90s inspired fashion
Conscious Consumption – Sustainable living tips and tools
Beyond Binary – Products moving beyond gendered labels
Space Everything – Space travel and related themes
Re-wilding – Outdoor adventure
Finding Balance – Self-care tips and products
Responsible Travel – Environmentally conscious travel tips
Internationally Inspired – Region-specific design and art inspiration
It’s interesting to note these rising areas of interest and what they might mean in the year ahead for your approach to digital marketing.
Such patterns are related to any of your products? Could they? If there’s a fit, it might be worth trying out marketing strategies based on these elements as they’re on the rise, and it might help you gain more traction, particularly on Pinterest.
Pinterest has also released a PDF of the actual search increases for each particular element if you just want the details.


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