While Twitter operates by banning political advertising, Facebook continues to beat the media over its stance of exempting the same from fact-checking, Snap Inc. CEO Evan Spiegel stated his platform checks all advertising, including political candidates, adding even more fuel to the ongoing discussion.
According to Spiegel: “We subject all advertising to review, including political advertising, and I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things like misinformation to appear in that advertising.”
That seems to be a reasonable position to take, but, as Facebook has repeatedly pointed out, these calculations contain a lot of gray areas.
Where do you draw misinformation line? It is easy for people to pick out an obvious untruth, and what about a claim like ‘ President Trump has improved the American economy and created millions of jobs. ‘
Is it true? It is and is not to varying yardstick, and it is more complex arguments like this-from political-affiliated groups in the U.S., and in any other nation where these platforms function-that can make it difficult to implement these processes in a fair and balanced manner.
Yet Snapchat has taken a different stance to Facebook and Twitter-for clarification, here where the major social network on political advertising currently stands:
Facebook Allows political advertisements, excluded from fact checks, so that people can decide what’s true and what isn’t.
Twitter will ban all political advertisements, but will authorize certain advertisements that meet specific requirements.
Snapchat allows political ads to limit misinformation subject to fact checks
Pinterest Political advertisements are banned on Pinterest
LinkedIn political ads on LinkedIn are banned
TikTok Political advertising are banned on TikTok
Reddit Allows political ads in the US, banned for other regions for topics, elections and candidates. Advertising are subject to checking of facts
This will be a crucial topic of discussion in 2020, but perhaps we need to push towards formal regulation of social media through an overarching body that could set clear rules for all sites to comply with.


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